MAGDA in Blog, Events, Music Industry, Songwriting, 1st July 2016

5 Things I Learned at ASCAP Expo 2016

At the heart of music business – my story at the world’s leading songwriting conference


I usually avoid this kind of events, but it was a cold winter night in Berlin and the decision was made. I knew that Californian weather won’t hurt me. Besides, I was really happy for the opportunity to present my newest pop-dance tracks in the light of Darrell Brown’s show.

Long story short, these are the things I learned there:

1. Music industry is outdated

At the introduction speech, people from ASCAP (American Society of Composers, Authors and Publishers) proudly announced their modern and minimalistic website. Looks good, but seriously? I thought everyone already agreed that’s a professional standard.

Afterwards they complained about music streaming services such as Spotify and Apple Music.

If IT companies found a way to make money out of music, find a way to make money out of technology.

Or if you don’t like those services, don’t use them.

2. Collaboration is overrated

I am tired of hearing: “today everything is about collaboration”.

Greg Kurstin, a prominent producer who worked with Adele, Sia and Ellie Goulding, said that he’s more efficient when he works alone.

I’ve had a few inspiring collaborations, but more often I pursue learning new skills than seeking collaborators.

True geniuses don’t waste too much time on collaboration. They eventually distribute some tasks to other people.

I truly doubt that Isaac Newton had his “collaboration team” for his discoveries.

3. Location is so overrated

Many people say: “you have to move to L. A. because of the industry”.
Well, you don’t.

Since the Internet revolution you can make it from anywhere if you know what you’re doing.

I indeed prefer bigger cities, but it is not a must. Look at Sweden’s groundbreaking hits.

4. Apple are still the coolest guys in the music biz

I met some people from Apple headquarters in Cupertino, who develop Logic Pro X, software for Mac, and apps for iPhone.

It was so inspiring to hear stories from people behind the great apps that we use on a daily basis. That was my highlight of the festival.

I like scientists. They fire my imagination with their creativity and intelligence.

5. Military time

Every time I took my iPhone out of my pocket, people shouted “Military time!”. Apparently the 24-hour format (e.g. 18:00 vs. 6 PM), Americans call “military time”. Fun fact.

Anyway, I am very passionate about music making and sharing. I hope I can contribute and help it grow, and that’s one of the reasons I started this blog. Do you have any thoughts on the progress of music industry?